NAM Pay TV is Giving Way to Online SVOD

March 26, 2019  | Subscribers Only

Erik Brannon Erik Brannon Associate Director – Research and Analysis, Service Providers & Platforms
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The way households are consuming video content is changing, with traditional pay TV giving way to internet delivered video. In North America (Canada and the US) 57% of respondents in IHS Markit’s latest Consumer Research: Devices, Media and Usage survey indicated that they had access to Netflix in November 2018, 27% had access to Amazon Prime Video, and 13% had access to Hulu. These services have grown in popularity due to many factors including a large slate of original content, easy content discovery, and low monthly price.

List of tables and charts:

  • NAM households with online SVOD services
  • NAM Top 5 online video providers
  • NAM household access by type and brand
  • NAM video revenue (pay TV + online)

Number of Pages: 6

Number of Tables and Charts: 4

 

 

Erik Brannon

Associate Director – Research and Analysis, Service Providers & Platforms

Mr. Erik Brannon, the associate director of research and analysis at IHS Markit, specializes in pay-TV operators and channels.

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