Digital console storefront strategy and game pricing: January 2019

March 08, 2019  | Subscribers Only

Steve Bailey Steve Bailey Principal Senior Analyst, Games, IHS Markit
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January was a relatively quiet month for discounting, understandable since all major digital first-party stores for console had hit record highs of activity in the second half of December. Ubisoft was the exception, becoming one of the busiest publishers in the period, with major, themed promotions for both Xbox One and PS4, in multiple regions. It ran a publisher-wide sale with PSN, but opted instead for ‘franchise’ sales (Assassin’s Creed, Tom Clancy) on Xbox.

In the wake of the Christmas crush, volumes calmed significantly, but several smaller publishers (such as Soedesco) stepped forward with themed sales across the month.


  • Our pricing data now extends to cover EURO, for digital console stores
  • A quiet January, but Ubisoft jumps straight into 2019 with franchise sales on both PS4 and Xbox One
  • All SKUs of Rainbow Six: Siege see deep discounting toward the end of 2018, to keep user-acquisition ticking over

In this report:

  • The Addition of EURO data to discount-tracking work
  • January is a slow month in recovery from Xmas, but Ubisoft quick off the mark
  • Title highlight - Rainbow Six: Siege

List of tables and charts:

  • Total discount acivity for Xbox One, EU store
  • Average game discount (%), EURO, per day, all stores
  • EA's total discount actvity for EURO stores
  • Ubisoft's top ten most-discounted titles
  • Ubisoft daily discount volumes for Xbox One, US
  • Ubisfoft daily discount volumes for PS4, EU
  • Weekly average pricing, UK, 2018, for Rainbow Six: Siege
  • Weekly average pricing, USA, 2018, for Rainbow Six: Siege
  • Sample discount pricing for bundle-based SKUs of Rainbow Six: Siege 

Number of Pages: 7

Number of Tables and Charts:

Steve Bailey

Principal Senior Analyst, Games, IHS Markit

Steve Bailey is a principal senior analyst for Games at IHS Markit.

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