Mobile Games 2018 - Disruption, Battle Royale, and Hyper Casual

March 08, 2019  | Subscribers Only

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IHS Markit has partnered with appScatter Group, the intelligent app management platform, to produce this report. appScatter provides IHS Markit with country-level mobile apps data to support analysis of the mobile games market, mobile games companies and title performance from its Priori Data, enabling us to deliver deeper insight into these market opportunities.

In this report, we take a look at the net revenue being generated across Google Play and Apple's App Store, by country, and by app, with breakout attention given to the Battle Royale movement.


  • Growth slows compared to 2017, thanks to the general maturity of established markets such as US and Japan.
  • NetEase and Tencent expand international business in response to domestic challenges
  • Battle royale: Esports is only just getting going

In this report:

  • Topline 2018 performance
  • Top 10 mobile games apps
  • Year of Battle Royale
  • Tencent and NetEase expand international business
  • AAA games publisher performance on mobile 

 List of tables and charts:

  • World mobile games apps net revenue
  • Key country mobile games app net revenue
  • Top ten titles, by revenue and downloads
  • Countries showing 20+ growth, in local currency
  • Top battle royale games, world net revenue
  • Existing games adding battle-royale modes
  • Tencent and NetEase, international revenues
  • Nintendo: Top games in 2018
  • Traditional publishers: Top titles by revenue

Number of Pages: 13

Number of Tables and Charts: 10

Piers Harding-Rolls

Director – Research and Analysis Director, Games, IHS Markit

Mr. Piers Harding-Rolls is a director of Research and Analysis Games at IHS Markit, focuses on the evolution of games.

Steve Bailey

Principal Senior Analyst, Games, IHS Markit

Steve Bailey is a principal senior analyst for Games at IHS Markit.

Chenyu Cui

Senior Research Analyst – Games, IHS Markit

Chenyu Cui is a Senior Research Analyst, Games at IHS Markit.

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