Digital Console Storefront Strategy and Game Pricing: Q4 2018

January 15, 2019  | Subscribers Only

Steve Bailey Steve Bailey Principal Senior Analyst, Games, IHS Markit
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We round out our 2018 coverage of digital storefront strategy and game-download pricing with a brief Q4 report, that looks at store discounting activity for Black Friday and Christmas, as well as ten-month view of GTA 5. The relaunch of our pricing work back in March 2018 has seens us capture data on nearly a quarter of a million daily game discounts for Switch, PS4 and Xbox One. As of 2019, our database will grow to include EURO pricing but also cover bundles and add-on content, to be accompanied by shorter monthly reports. More details can be found in our Q4 2018 Market Monitor.

Highlights:

  • Significantly differing strategies between USA and UK, for PlayStation Store's Black Friday promotions
  • Christmas sees all stores hitting annual highs, in terms of number of game discounts on offer
  • GTA 5 drops baseline price mid-2018, helping push the title past 100 million sales

In this report:

  • Introduction and notes
  • Discounting activity by store: Black Friday and Christmas 2018
  • GTA 5 discounting intensifies throughout 2018
  • Title highlights: Resident Evil 7, EA Sports UFC 3, Aassassin's Creed: Origins, Far Cry 5
  • A note on future reports, and expanding coverage into 2019

List of tables and charts: 

  • Average number of game discounts per day, all publishers
  • Volume of game discounts, Switch stores (UK & USA), Nov & Dec
  • Volume of game discounts, PS4 stores (UK & USA), Nov & Dec
  • Volume of game discounts, Xbox One stores (UK & USA), Nov & Dec
  • Weekly average pricing for GTA 5, PS4 stores, weeks of 2018
  • Weekly average pricing for GTA 5, Xbox One stores, weeks of 2018
  • Pricing profile for bundles and add-ons related to GTA 5
  • Weekly average pricing for Resident Evil 7, weeks of 2018
  • Weekly average pricing for EA Sports UFC 3, weeks of 2018
  • Weekly average pricing for Assassin's Creed: Origins, weeks of 2018
  • Weekly average pricing for Far Cry 5, weeks of 2018
  • Number of game discounts, days of December, EU stores
  • Discounts by type, PS4, UK PSN
  • Discounted bundles, sahre of volume by store, for EA, Dec 2018

Number of Pages: 8

Number of Tables and Charts: 13 

Steve Bailey

Principal Senior Analyst, Games, IHS Markit

Steve Bailey is a principal senior analyst for Games at IHS Markit.

Research by Market
Media & Advertising
Category
Games
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