Games Market Monitor: Taiwan Online Games Market

December 19, 2018  | Subscribers Only

Chenyu Cui Chenyu Cui Senior Research Analyst – Games, IHS Markit
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Taiwan is one of the fastest-growing gaming markets in the world, albeit of a relatively small population. We expect this growth will stem from the mobile segment rather than the traditional PC-online games market.

Consumer spending in Taiwan on the PC-online games market was  TWD17.7billion ($540.1million) in 2018, representing a decrease of 4.8% year-over-year. This decline reflects the cannibalization by the mobile games market.

Highlights:

  • Esports visibility helps ageing PC titles maintain relevance
  • Premium PC titles are gaining traction but often compete with console platforms
  • Partnership with local payment platforms offers overseas publishers greater access to the Taiwan market


In this report:

  • Mobile games outperform PC to bolster the whole market
  • Share of mobile vs PC multiplayer-online games market
  • Taiwan becomes battlefield for overseas publishers
  • Google Play dominates Taiwan mobile games market
  • Localisation is key to success in Taiwan
  • Leading mobile titles in 2018
  • PC games market is expected to shrink to $509m in 2018
  • Standalone PC titles show new promise
  • Legacy titles struggle to survive
  • Esports and casino games prop MOG business
  • Poor performance across both MOG and MMOG sectors
  • Subscription survives via introduction of premium facets
  • Game Time continues to lose traction
  • Microtransactions dominate PC, but do not reverse decline
  • Overseas publishers squeeze out Taiwan companies

List of tables and charts:

  • Share of consumer spend on PC and mobile games, by year
  • Taiwan mobile games market forecast, to 2023 ($m)
  • Taiwan mobile games market forecast, to 2023 (TWDm)
  • Taiwan mobile games market, split by store
  • Taiwan mobile market: Apple vs Google ($m)
  • Taiwan mobile market: Apple vs Google (TWDm)
  • Leading mobile titles, 2018
  • Taiwan PC-online games market forecast, to 2023 ($m)
  • Taiwan PC-online games market forecast, to 2023 (TWDm)
  • PC MMOG market, forecast to 2023 ($m)
  • PC MMOG market, forecast to 2023 (TWDm)
  • PC MOG market, forecast to 2023 ($m)
  • PC MOG market, forecast to 2023 (TWDm)
  • Share of market, MOG vs MMOG, 2014 - 2023
  • Taiwan PC online games market, subscription spend ($m)
  • Taiwan PC online games market, Game Time spend ($m)
  • Taiwan PC online games market, microtransactions spend ($m)
  • Taiwan PC online games market, subscription spend (TWDm)
  • Taiwan PC online games market, Game Time spend (TWDm)
  • Taiwan PC online games market, microtransactions spend (TWDm)
  • PC-online games mraket, share by monetisation type
  • Share by major publisher, 2018

Number of pages: 21

Number of tables and charts: 23
 

Chenyu Cui

Senior Research Analyst – Games, IHS Markit

Chenyu Cui is a Senior Research Analyst, Games at IHS Markit.

Research by Market
Media & Advertising
Category
Games
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