Market Insight

Black Friday 2018 Preview - Smartphones

November 14, 2018  | Subscribers Only

Gerrit Schneemann Gerrit Schneemann Sr Research Analyst, Smartphone

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For retailers, Black Friday is an opportunity to tie smartphone purchases into wider spending at the store. Walmart and Target offer gift cards, of varying denomination, with the purchase of select smartphones. These deals are usually based on the condition of activating the smartphone on a qualifying partner carrier plan. *** This deck will be updated as more offers are announced.***

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