Mipcom 2018 round-up

October 25, 2018  | Subscribers Only

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IHS Markit analysts attending this year's Mipcom TV programming market discuss some of the main themes arising from the event.


  • Attendance at this year’s Mipcom was slightly down on last year, with 13,800 attendees (including 4,800 buyers), less than the 13,900 who came last year.
  • Mipcom is still a very linear TV event, but Netflix was part of most discussions, and this time streaming giant took stand space. Amazon, Apple and YouTube don’t bother with stands.
  • Consolidation has not yet made its presence felt: Disney and Fox had separate stands, as did Comcast-owned NBC and Sky. BBC Studios and mini-majors eOne and Lionsgate were all highly visible at Mipcom.
  • Producers and production talent have become noticeably more important in the new TV distribution marketplace.
  • Drama is still going strong, with a much more international feel to the new series being launched, with British, Canadian, Spanish and Turkish series among those heavily marketed.
  • This year’s ‘country of honour’ was China, with a strong turnout of Chinese delegates and speeches from Yu Gong, the founder of iQiyi, and sessions featuring CCTV, Shanghai Media Group, TenCent and Youku Tudou.

Number of Pages:  4

Irina Kornilova

Manager – Research & Analysis, Broadband Media, IHS Markit

Ms. Irina Kornilova is a Research & Analysis Manager, Channels, Programing & Online Video at IHS Markit.

Tim Westcott

Director – Research and Analysis, Programming, IHS Markit

Mr. Tim Westcott is a director of research and analysis for Programming at IHS Markit.

Aled Evans

Senior Research Analyst, Channels & Programming, TMT

Aled Evans is a Senior Research Analyst for IHS Markit in the TMT Content team.

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