European Programmatic Market Sizing 2017

September 18, 2018  | Subscribers Only

Daniel Knapp, PhD Daniel Knapp, PhD Senior Director, Media & Advertising
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List of tables and charts:

  • Europe: Programmatic Ad Spend (€m)
  • Europe: Programmatic Ad Spend YoY Growth
  • Europe: Digital Ad Spend by Transaction Mechanism
  • Europe: Digital Ad Spend by Transaction Mechanism -Detail
  • Video: Programmatic vs Traditional Ad Spend (€m)
  • Programmatic Spend: Video vs Banner
  • YoY Growth in Programmatic: Video vs Banner
  • Mobile: programmatic vs traditional ad spend(€m)
  • Programmatic spend: mobile vs desktop
  • YoY growth in programmatic: mobile vs desktop
  • Share of programmatic by region
  • Growth of programmatic by region

Number of Pages: 16

Number of Tables and Charts: 12 

Daniel Knapp, PhD

Senior Director, Media & Advertising

Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.

Geography
EMEA
Research by Market
Media & Advertising
Category
Advertising
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