IMAX scales back VR Cinema ambitions dealing major setback for future prospects

September 04, 2018  | Subscribers Only

Charlotte Jones Charlotte Jones Associate Director – Research and Analysis, Cinema, IHS Markit
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The future success of location-based cinema VR is now under scrutiny following the closure of several pioneer VR cinema hubs, including two IMAX pilot VR sites, presenting a significant setback for the nascent market but highlighting potential shortcomings in terms of quality VR content, technology and ultimately the premium nature of the end-user experience presented in the cinema environment.

List of tables and charts:

  • Location-based VR sites operated by cinema companies per region

Number of pages: 5

Number to tables and charts: 1

 

Charlotte Jones

Associate Director – Research and Analysis, Cinema, IHS Markit

Ms. Charlotte Jones is the associate director of Research and Analysis for Cinema at IHS Markit.

Geography
China North America USA
Research by Market
Media & Advertising
Category
Cinema
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