Programming spend by online companies in China to surpass that of TV broadcasters in 2018

August 13, 2018  | Subscribers Only

Kia Ling Teoh Kia Ling Teoh Senior Research Analyst – Advertising & Television Media, IHS Markit
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IHS Markit Channels and Programming Intelligence Service has added China to its coverage. In 2017, China overtook the UK to become the second largest TV programming market in the world after the US. TV programming expenditure in China, including online platforms, hit 73 billion yuan ($10.9 billion) in 2017 and we expect this to grow at a CAGR of 25% to reach 224 billion yuan ($33.3 billion) in 2022. This report takes into consideration programming expenditure of China's top ten provincial broadcasters and three major online companies.

Highlights:

  • China TV programming expenditure to grow at a CAGR of 25% to reach $33.3 billion in 2022, driven by fierce investment by online companies.
  • In 2017, TV broadcasters spent $6.4 billion on programming, compared to $4.5 billion by online platforms. However, we expect online platforms to overtake TV broadcasters’ spending, if the content creation spree persists.
  • Broadcasters and online platforms are increasingly creating their own content to attract subscription and enable new revenue streams such as merchandising and mobile games development. Originated programming is also encouraged by growth of content distribution revenues.

List of tables and charts:

  • Top ten countries by programming expenditure
  • China: TV revenues and programming expenditure 2013-2018

Number of pages: 5

Number of tables and charts: 2

Kia Ling Teoh

Senior Research Analyst – Advertising & Television Media, IHS Markit

Ms. Kia Ling Teoh is a senior research analyst, Advertising & Television Media at IHS Markit.

Geography
China
Research by Market
Media & Advertising
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