Cross-Platform Television Viewing Time 2017

August 08, 2018  | Subscribers Only

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The Cross-Platform Television Viewing Time 2017 market monitor examines trends in the time spent watching television and video content across multiple platforms, including the impact of newer technologies on traditional broadcast TV. The report focusses on the big five European markets; UK, Germany, France, Italy and Spain.

Highlights:

The latest findings highlight the impact of increased connectivity on traditional viewing methods, as viewers shift to consumption on an on-demand basis, via an array of devices both in and out of home.

Average daily viewing time in the big 5 European markets has remained relatively stable for the past six years, despite OTT subscription video becoming  a significant presence in the pay TV market during this period. Linear TV viewing, on the other hand, has declined across all five markets, while PVR time-shifted viewing has stagnated in all markets except the UK, which saw a second consecutive year of decline. 

List of tables and charts:

  • Cross-Platform Viewing Time by Country - 2017
  • United Kingdom: Cross-platform viewing time by platform
  • United Kingdom: Changes in linear and non-linear viewing
  • United Kingdom: Non-linear viewing time against PVR & broadband households
  • United Kingdom: Linear and non-linear viewing shares - 2017
  • United Kingdom: Total Viewing Time by Platform
  • United Kingdom: Pay TV and online video subscriptions
  • United Kingdom: Viewing time changes against total market revenues
  • France: Cross-platform viewing time by platform
  • France: Changes in linear and non-linear viewing
  • France: Non-linear viewing time against PVR & broadband households
  • France: Linear and non-linear viewing shares - 2017
  • France: Total Viewing Time by Platform
  • France: Pay TV and online video subscriptions
  • France: Viewing time changes against total market revenues
  • Germany: Cross-platform viewing time by platform
  • Germany: Changes in linear and non-linear viewing
  • Germany: Non-linear viewing time against PVR & broadband households
  • Germany: Linear and non-linear viewing shares - 2017
  • Germany: Total Viewing Time by Platform
  • Germany: Pay TV and online video subscriptions
  • Germany: Viewing time changes against total market revenues
  • Italy: Cross-platform viewing time by platform
  • Italy: Changes in linear and non-linear viewing
  • Italy: Non-linear viewing time against PVR & broadband households
  • Italy: Linear and non-linear viewing shares - 2017
  • Italy: Total Viewing Time by Platform
  • Italy: Pay TV and online video subscriptions
  • Italy: Viewing time changes against total market revenues
  • Spain: Cross-platform viewing time by platform
  • Spain: Changes in linear and non-linear viewing
  • Spain: Non-linear viewing time against PVR & broadband households
  • Spain: Linear and non-linear viewing shares - 2017
  • Spain: Total Viewing Time by Platform
  • Spain: Pay TV and online video subscriptions
  • Spain: Viewing time changes against total market revenues
  • UK & Germany: First choice of video service for content
  • UK & Germany: Devices attached to Primary TV Screen
  • Embracing OTT
  • Definitions
  • Key Operators & Services
  • All data table

Number of Pages: 24

Number of Tables and Charts: 42 

Fateha Begum

Associate Director, Television Media

Ms. Fateha Begum is an associate director of the Television Media Team at IHS Markit.

Rob Moyser

Analyst, Television Media, Service Providers & Platforms

Mr. Moyser is an analyst with Service Providers & Platforms team at IHS Markit.

Research by Market
Media & Advertising
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