Digital Console Storefront Strategy and Game Pricing: Q2 2018

July 25, 2018  | Subscribers Only

Steve Bailey Steve Bailey Principal Senior Analyst, Games, IHS Markit
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With Q2 being our first full quarter of coverage, a number of trends have emerged in terms of discounting activity. First is that PS4 stands highest in terms of number of games discounted, by some margin. There’s a major difference between the UK and USA too, partly because the USA offers games across multiple PlayStation formats, whereas UK sticks almost entirely to PS4. But also, the UK simply offers bigger discounting ranges, and for longer periods. There’s a growing incidence of weekend ‘flash’ sales cropping up on both UK and USA PSN stores, too.


  • EA puts FIFA 18 into deep discounting on all stores, as the game's successor approaches
  • Switch already hosts more digital games in $5 - 10 range than PS4 or Xbox One
  • Years after release, Rocket League is still implementing regular price drops, across all TV console platforms

In this report:

  • Introduction and notes
  • Volume of discounting activity, by store
  • Value of discounting activity, by store
  • Activity by major publisher: Electronic Arts
  • Activity by minor publisher: BigBen Interactive
  • Title data: FIFA 18, Rocket League, and most discounted
  • Digital discounts vs Packaged pricing
  • Additional insight: Pricing by range
  • Additional insight: Big-name bundles for H2 2018


Steve Bailey

Principal Senior Analyst, Games, IHS Markit

Steve Bailey is a principal senior analyst for Games at IHS Markit.

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