Latin America Pay TV and Online Video 2017

June 25, 2018  | Subscribers Only

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The average Latin America (LATAM) household has more money to spend on entertainment in 2018 than they did a year earlier. As such, the addressable audience for pay TV is growing. However, this opportunity is being negated by a shift in consumer behavior away from linear TV to on-demand services.

In this report:

  • Regional Overview     
  • Economy impacts pay TV uptake
  • GDP and unemployment tough on households     
  • Cord-cutting not a significant factor, yet         
  • LATAM pay TV penetration continues to grow except in Brazil         
  • Low pay TV prices to help reduce customer churn to OTT in LATAM       
  • Market Overview
  • Pay TV Operator Quarterly Results      
  • Pay TV operator revenue still depends upon satellite     
  • Pay TV ARPU is helping penetration grow    
  • Online Video Regional Timeline  
  • Brazil is the largest OTT market in LATAM but Mexico drives growth        
  • Online video revenues continue to grow       
  • Country profiles
  • Brazil: Economic downturn drives cord-cutting, with satellite the main victim      
  • Mexico: Satellite to benefit from a lack of broadband service  
  • Argentina: Jobs growth to usher in a new era of pay TV adoption    
  • Peru: Piracy continues to plague pay TV market   
  • Colombia: Economic recovery to drive up pay TV penetration
  • Chile: The importance of cable to rise as broadband speeds increase     
  • Venezuela: Rapid rise of inflation to impact in-home entertainment

List of tables and charts:

  • Entertainment and recreation spending per household per year
  • Entertainment and recreation spending per household per year
  • LATAM - Real GDP growth by country (YoY %)
  • LATAM - GDP Per Capita and Unemployment by Country ($USD) - 2018
  • LATAM - TV Households, Pay TV Subscribers and Penetration
  • LATAM - Pay TV Operator Marketshare - Q4 2017
  • LATAM - TV Households by Type - Q4 2017
  • LATAM - Pay TV Subscribers by Country
  • LATAM - Pay TV Penetration by Country
  • LATAM - Quarterly video subscriber adds by pipeline
  • LATAM - Growth in non-pay TV TV households (000s)
  • LATAM - Pay TV Homes and Penetration
  • LATAM - Pay TV Homes and Penetration
  • LATAM - Pay TV Quarterly Net Video Subscriber Additions
  • LATAM - Pay TV Operator Revenues and ARPUs
  • LATAM - Pay TV Revenue and ARPU ($USD)
  • LATAM - Pay TV ARPU by country ($USD)
  • LATAM - Pay TV ARPU by country ($USD) - 2018
  • LATAM - Online Video Regional Timeline
  • LATAM - OTT subscribers by country
  • LATAM - OTT Revenue by country
  • LATAM - Ad Supported online video revenue by country
  • LATAM - Online video revenue by sector
  • Brazil - TV Households, Pay TV Subscribers and Penetration
  • Brazil - TV Revenue by Type
  • Brazil - Unemployment Rate
  • Mexico - TV Households, Pay TV Subscribers and Penetration
  • Mexico - TV Revenue by Type
  • Mexico - Unemployment Rate
  • Argentina - TV Households, Pay TV Subscribers and Penetration
  • Argentina - TV Revenue by Type
  • Argentina - Unemployment Rate
  • Peru - TV Households, Pay TV Subscribers and Penetration
  • Peru - TV Revenue by Type
  • Peru - Unemployment Rate
  • Colombia - TV Households, Pay TV Subscribers and Penetration
  • Colombia - TV Revenue by Type
  • Colombia - Unemployment Rate
  • Chile - TV Households, Pay TV Subscribers and Penetration
  • Chile - TV Revenue by Type
  • Chile - Unemployment Rate
  • Venezuela - TV Households, Pay TV Subscribers and Penetration
  • Venezuela - TV Revenue by Type
  • Venezuela - Unemployment Rate

Number of Pages: 24

Number of Tables and Charts: 44 

Erik Brannon

Associate Director – Research and Analysis, Service Providers & Platforms

Mr. Erik Brannon, the associate director of research and analysis at IHS Markit, specializes in pay-TV operators and channels.

Laura Aguilera

Senior Research Analyst, Service Providers & Platforms

Ms. Laura Aguilera, senior research analyst at IHS Markit, tracks the home entertainment market.

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