Central and Eastern Europe Pay TV 2017

June 07, 2018  | Subscribers Only

Rob Moyser Rob Moyser Analyst, Television Media, Service Providers & Platforms
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The Central and Eastern Europe pay TV market monitor provides an in-depth insight into the key trends affecting the pay TV market in the CEE region in 2017. It includes data and analysis on pay TV operators, their subscribers and revenues, key M&A activity in the region, and the impact of online TV services on pay TV growth. The report focuses on the top eight CEE markets; Poland, Russia, Romania, Hungary, Slovakia, Czech Republic, Serbia and Bulgaria.

Highlights:

  • Total pay TV subscribers increased by 3% in Central and Eastern Europe in 2017, reaching 82 million homes. 
  • Cable remains the largest pay TV platform, with 37 million households choosing it as their primary service. Satellite is second, with 30 million households. IPTV is the fastest-growing TV platform in the region, reaching 13.5 million pay TV households.
  • Netflix is the most popular subscription video-on-demand (SVoD) service in 14 CEE markets, including Poland, Romania and the Czech Republic.

In this reports:

  • CEE Pay TV – Key Developments
  • Despite strong satellite and IPTV growth, cable remains the leading pay TV platform
  • The top eight operator groups account for 53% of CEE pay TV subscribers
  • Total pay TV subscription revenue increased by 10% in 2017 to €5.34 billion
  • Vodafone’s CEE expansion reshapes the region’s pay TV and multiplay markets
  • Online video subscriptions will more than double over the next five years
  • Overview of the top eight pay TV markets in 2017 by revenue
  • Year-on-year subscriber growth improved in half of the largest CEE markets
  • Poland: Still the largest pay TV market by revenue in CEE
  • Russia: NTV Plus introduces UHD content nationwide
  • Romania: A near-saturated pay TV market
  • Hungary: DIGI bolsters its pay TV market position with new acquisition
  • Slovakia: Cable continues to lose ground to DTH and IPTV
  • Czech Republic: UPC takes a one-third pay TV market share
  • Serbia: Multiscreen viewing integral to pay TV growth in 2017 
  • Bulgaria: Pay TV subscribers at a three-year high
  • Other key developments in 2017

List of tables and charts:

  • CEE – Pay TV households and penetration
  • CEE – Pay TV households
  • CEE – Pay TV homes and penetration
  • CEE – Quarterly pay TV subscribers
  • CEE – Top operator groups in 2017 by revenue from pay TV services
  • CEE – Top operator groups in 2017: subscribers from pay TV services
  • CEE – Top operator groups in 2017: ARPU from pay TV services 
  • Vodafone+UPC subscribers, Q4 2017: Czech Republic
  • Vodafone+UPC subscribers, Q4 2017: Hungary
  • Vodafone+UPC subscribers, Q4 2017: Romania
  • CEE – Pay TV and online video subscriptions
  • CEE – Monthly average revenue per user (ARPU)
  • Growth in subscribers in the top eight CEE markets, 2017 vs 2016
  • Poland – Top operators in 2017 by revenue from pay TV services
  • Poland – Top operators in 2017 by subscribers from pay TV services
  • Poland – Pay TV household composition – 2017
  • Russia – Top operators in 2017 by revenue from pay TV services
  • Russia – Top operators in 2017 by subscribers from pay TV services
  • Russia – Pay TV household composition - 2017
  • Romania – Top operators in 2017 by revenue from pay TV services
  • Romania – Top operators in 2017 by subscribers from pay TV services
  • Romania – Pay TV household composition – 2017
  • Hungary – Top operators in 2017 by revenue from pay TV services
  • Hungary – Top operators in 2017 by subscribers from pay TV services
  • Hungary – Pay TV household composition - 2017
  • Slovakia – Top operators in 2017 by revenue from pay TV services
  • Slovakia – Top operators in 2017 by subscribers from pay TV services
  • Slovakia – Pay TV household composition - 2017
  • Czech Republic – Top operators in 2017 by revenue from pay TV services
  • Czech Republic – Top operators in 2017 by subscribers from pay TV services
  • Czech Republic – Pay TV household composition - 2017
  • Serbia – Top operators in 2017 by revenue from pay TV services
  • Serbia – Top operators in 2017 by subscribers from pay TV services
  • Serbia – Pay TV household composition - 2017
  • Bulgaria – Top operators in 2017 by revenue from pay TV services
  • Bulgaria – Top operators in 2017 by subscribers from pay TV services
  • Bulgaria – Pay TV household composition - 2017

Number of Pages: 20

Number of Tables and Charts: 37

Rob Moyser

Analyst, Television Media, Service Providers & Platforms

Mr. Moyser is an analyst with Service Providers & Platforms team at IHS Markit.

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