Database of advertising metrics by media type: cinema, print, TV, radio, online, and OOH. By company data for television broadcasters and online platforms.
Senior Director, Media & Advertising
Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.