Market Insight

Changes to the Games Pricing Database within Games Intelligence Premium

May 21, 2018  | Subscribers Only


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As of this month, our Games Pricing Database has been relaunched, with a change in focus.

Its coverage is now dedicated to first-party digital stores for PlayStation 4, Xbox One, and Nintendo Switch, in the USA and UK. That is, stores accessed through the console in order to buy games via PlayStation Network, Xbox Live, and Nintendo Network.

There are two parts to this data:

  1. Titles data. We offer daily-average pricing, per week, for a select number of titles. We currently have 20 titles in there at launch, with a view to adding another 10-20 each quarter
  2. Store-wide data. We also offer complete pictures of discounting activity on the abovementioned store. The daily volume and extent of discounts is captured for all games, across each store, filtered by publisher.

Currently, we are only looking at full games, so content such as DLC, bundles, and special-edition SKUs are not yet included, but are part of our roadmap for intended inclusion. We also hope to extend coverage to European digital stores.

The deliverable will be accompanied by a quarterly report, titled Digital Console Storefront Strategy, wherein we’ll take a look at not just data from within the Games Pricing Database, but also offer up bespoke insight into the broader strategic approaches implemented by publishers on digital stores: Bundling, sales themes, pricing by content type, positioning, recurring spend, and so on.

If you’ve any questions about the updated product, or if you’re not a subscriber to Games Intelligence Premium but would like access, please get in touch (steve.bailey@ihsmarkit.com) or call your client representative at IHS Markit.

 

Geography
UK USA
Research by Market
Media & Advertising
Category
Games
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