The standalone powered speaker has gone through several evolutions, and up until recently, Wi-Fi multi-room speakers were the most advanced example of the product category for consumers. As the smart home market continues to evolve and coalesce around standards and ecosystems, and as ecosystem owners compete for a foothold in the connected home, the Smart Speaker was born. Combining Wi-Fi connectivity and access to the cloud, the Smart Speaker is increasingly being positioned as a convenient way to access virtual assistance and control the smart home.
Although Amazon has essentially created the Smart Speaker category with its Echo line, Google and others will be making the market increasingly competitive over the next few years. This report provides qualitative analysis of the Smart Speaker category, examining the major players expected to influence and dominate the market in the long run. In particular, the analysis places focus on today's two main competitors, Google and Amazon, and examines other players such as Apple and Sonos and their potential role in the market.
This report delivers a breakdown of the drivers, market players, and expected future direction of the Smart Speaker category, and which players are expected to prevail in the long run. A global shipment forecast for the category through 2020 is also provided.
Senior Research Analyst, Service Provider Technology
Mr. Paul Erickson, senior analyst at IHS Markit, drives connected device research and a range of topics for the broadband intelligence service.