Digital Console Storefront Strategy and Game Pricing: Q1 2018

May 17, 2018  | Subscribers Only

Steve Bailey Steve Bailey Principal Senior Analyst, Games, IHS Markit
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Welcome to our first Market Monitor on the topics of Digital Console Storefront Strategy & Game Pricing, where we’ll be taking quarterly looks at pricing, discounting behavior, and other strategic elements relevant to the retailing of games on Xbox Live, PlayStation Network, and Nintendo Network, in both the UK and USA. We cover pricing for a select collection of individual titles, as well as storewide activity in terms of sales lines, broken out by publisher, and presented via metrics representing both volume and value of discounts.

Highlights:

  • Years after release, Rocket League is still implementing regular price drops, across all TV console platforms
  • * Major publishers hit stable average-discount percentages across March 2018
  • * Switch already hosts more games in $10 - 20 price range than Wii U

In this report:

  • Notes on methodology
  • * Pricing for individual titles
  • * Store-wide pricing: Volume of discounts
  • * Store-wide pricing: Extent of discounts
  • * Additional insight: Themes of sales
  • * Additional insight: Pricing by game category
  • * Additional insight: Bundling activity on digital stores

List of tables and charts:

  • Rocket League: UK digital pricing
  • Rocket League: USA digital pricing
  • Dishonored 2: All digital stores
  • Number of game discounts, 505 Games, March 2018
  • Number of game discounts, all publishers and stores, March 2018
  • Ubisoft average game discount, all stores, March 2018
  • Electronic Arts average game discount, all stores, March 2018
  • 505 Games average game discount, all stores, March 2018
  • Volume of discounts, current vs previous gen (TV consoles, USA)
  • Volume of discounted games, by sales line
  • Number of games available, by price range, Switch vs Wii U
  • Games available on Switch, genre against price range
  • Games available on Wii U, genre against price range
  • Types of bundle launched on US PSN in Q1 2018
  • Mix of bundle types launched on US PSN in Q1 2018, by publisher
  • Avg price saving on multigame bundles, US PSN, Q1 2018

Number of Pages:10

Number of Tables and Charts: 16 

Steve Bailey

Principal Senior Analyst, Games, IHS Markit

Steve Bailey is a principal senior analyst for Games at IHS Markit.

Research by Market
Media & Advertising
Category
Games
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