Games Market Monitor: China Publisher Performance in Q4 2017 and full year review

April 10, 2018  | Subscribers Only

Chenyu Cui Chenyu Cui Senior Research Analyst – Games, IHS Markit
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Tencent’s PC segment delivered poor performance for the quarter, with a decline of 11.6%, but the company retained its leading position with 65% market share. With its focus on the mobile market, the lack of any new hit releases for PC suggests that Dungeon&Fighter (DNF) and League of Legends (LoL) will remain the main revenue sources.

However, Tencent has secured a licensing partnership with BlueHole to publish PublisherUnknown’s Battlegrounds (PUBG) in China, as it's aims to take the lead in the innovative and fast-flourishing battle-royale segment.

Highlights:

  • Tencent and NetEase begin direct and intense competion over the battle-royale sub-genre
  • PC games market is propped by legacy titles
  • New title Wilderness helps NetEase find traction in overseas markets
     

In this report:

  • Top publisher performance
  • Revenue share within publisher basket
  • Top publisher revenue split by MMOG &MOG
  • Top publisher revenue split by business model
  • Top publisher revenue split by technology
  • 2017 Full year review
     

Chenyu Cui

Senior Research Analyst – Games, IHS Markit

Chenyu Cui is a Senior Research Analyst, Games at IHS Markit.

Geography
China
Research by Market
Media & Advertising
Category
Games
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