Market Insight

The State of Smart Speakers and Digital Assistants, Post-CES and MWC 2018

February 27, 2018  | Subscribers Only

Paul Erickson Paul Erickson Senior Research Analyst, Service Provider Technology

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The 2018 CES tradeshow was dominated by common themes revolving around AI, such as machine learning, voice interfaces, and digital assistants. Building upon the AI-first focus of CES, Apple’s HomePod launch, and Google’s increased aggression in language support for Google Assistant just announced at Mobile World Congress 2018, competition within the market for smart speakers and related digital assistants has now truly begun escalating sharply.

IHS Markit expects annual shipments of smart speakers to grow steadily from 32 million units in 2017 to 47 million in 2018, reaching 85 million in 2021. This is only a fraction of the more than 5 billion consumer devices supporting digital assistants in use by the end of 2018, with nearly 3 billion more added by the end of 2021.

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