Market Insight

Vertiv's acquisition of Geist more than doubles their global rPDU market share to nearly 10%

February 06, 2018

Maggie Shillington Maggie Shillington Analyst, Cloud & Data Centers

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Austin, TX (February 6, 2018) – Vertiv, a provider of mission-critical technologies for data centers, communication networks and commercial and industrial environments, a has acquired Geist, a privately-owned manufacturer of rack power distribution units and other data center products. The acquisition more than doubles their global rPDU market share, which officially closed on February 1st, 2018. 

Prior to the acquisition, Vertiv held an approximately 4% of the rPDU market. After the merger, Vertiv now holds over 9% of the rPDU market. 

Beyond increasing their market share, Vertiv’s acquisition of Geist provides them a complimentary intelligent rPDU portfolio which allows them to target customers looking for solutions in the cloud, colocation, and edge applications. Additionally, Geist’s strong custom development ability will enable Vertiv to rapidly develop custom solutions. The increase in size and the ability to offer new, innovative solutions to customers puts Vertiv in a strong position in the rPDU market.

As a result of this and other recent acquisitions in the rPDU market, such as Legrand acquiring Raritan, the top three market share leaders now account for almost 50% of the total rPDU market. This is a potentially big shift in market dynamics as fewer companies make up a larger portion of the market.
The rPDU market is not the only place Vertiv is looking to strengthen their position. Prior to acquiring Geist, Vertiv purchased Energy Labs, a privately owned, a U.S.-based manufacturer of custom air handling systems. This acquisition will raise Vertiv’s 40+% share of precision cooling market revenues, making it an even bigger player in the precision cooling market.


Maggie Shillington 

Research Analyst, Data Centers and Cloud

+1 512 813 6306

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