CES 2018: Smartphone, AR & Mobile Hardware

January 23, 2018  | Subscribers Only

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CES 2018 continues the trend of low-key handset announcements. The latest flagship devices from OEMs like Samsung, Huawei, LG and others are not scheduled to be released until Mobile World Congress at the end of February, if not later. At CES, then, we see a host of announcements for price ranges below the premium tier.

IHS Markit identified five key mobile hardware themes at CES 2018:

1. Dual front smartphone camera for 'selfie' portraits from global OEMs

2. Return of mobile hardware keyboard

3. Extensive Google marketing spend to promote Google Assistant

4. Wearable cameras

5. Diverse mobile augmented reality (AR) headsets

List of tables and charts:

  • Domestic and export: Huawei, OPPO, Vivo and Xiaomi
  • Alcatel portfolio at CES 2018
  • Motorola Moto Z shipments
  • Smartphone shipments of HTC, LG and Sony

Number of Pages: 29

Number of Tables and Charts: 4

Gerrit Schneemann

Sr Research Analyst, Smartphone

Gerrit Schneemann has been following the location based services and applications market for the last six years. As part of the Portables & LBS service, he has followed the rise and decline of the portable navigation device (PND) market and is now focusing on how location has become an integral part of the mobile value chain.

Wayne Lam

Principal Analyst, Mobile Devices & Networks

Wayne Lam is principal analyst within the wireless communications team and is responsible for research related to the market tracking, forecast and supply chain analysis of mobilized devices.

Research by Market
Mobile & Telecom
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