Market Insight

IHS Markit has updated Amazon Prime Video forecasts

January 25, 2018  | Subscribers Only

Max Signorelli Max Signorelli Research Analyst – Home Entertainment, IHS Markit

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IHS Markit has updated the valuation of bundled Amazon Prime Video subscriptions in 15 of the 16 countries it now operates. 

To calculate these revenues, we consider the bundled Amazon Prime package in each country individually and the Prime Video aspect is valued relative to the size and availability of other offered features. This can include the presence of Amazon Student deals or a la carte subscriptions such as Amazon Channels as well as the number of free books or songs offered through Prime Reading and Prime Music and the capabilities of Amazon’s premium delivery services in that country.

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