Market Insight

Samsung Display increases share of small-medium display market in 2017

December 28, 2017

Hiroshi Hayase Hiroshi Hayase Senior Director, Small Medium Displays

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Following is information and insight from IHS Markit about our Small Medium Display Market Tracker. 


  • Samsung Display Company (SDC) is expected to comprise one-third (33 percent) of the small-medium display market in 2017, with revenue rising 4 percentage points over the previous year.
  • Japan Display (JDI) revenue share for 2017 fell 2 percentage points in 2017, to comprise 13 percent of the market.
  • LG Display (LGD) market share also declined 2 percentage points, to 10 percent in 2017.
  • Total 2017 revenue from small and medium displays (i.e., nine-inches and smaller), including flat-panel liquid-crystal-displays (LCDs) and organic light-emitting diode (OLED) displays, are forecast to rise 26 percent, to reach $61.5 billion.

Our analysis

Active-matrix organic light-emitting diode (AMOLED) technology has been adopted by Samsung Galaxy and Apple iPhone X – the leading smartphone brands in the world. For this reason, AMOLED has become the new display standard in the smartphone market.

SDC has strategically developed and invested in AMOLED production since 2006, focusing its attention on high quality display performance and flexible displays for smartphones. This decade of experience gives SDC an advantage over its nearest competitors, JDI and LGD. SDC’s share of the market is expected to continue through 2018, as its AMOLED technological advantage will remain in force.

Apple’s iPhone X, released in November 2017, includes a 5.8-inch AMOLED display, manufactured by SDC, with rounded corners that fully covers the top side of handset and extends to a wider 19.5:9 aspect ratio. Its high quality “Super Retina HD” display provides higher contrast (1,000,000:1) and higher pixel density (445ppi) than the LCD display used in the iPhone 8 with a contrast of 1,400:1, and pixel density of 326ppi.

Small Medium Display Market Tracker

The IHS Markit Small Medium Display Market Tracker contains quarterly updates of small and medium display shipments and revenue by application, size, resolution and technology.

Research by Market
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