Market Insight

Samsung's TV Choices for CES 2018

December 19, 2017  | Subscribers Only

Paul Gray Paul Gray Research and Analysis Director, TV, Consumer Electronics and Devices

Want to learn more?
Have an expert contact you.

Looking ahead to CES 2018, we have done some scenario analysis around Samsung's strategic choices in the TV business to counterattack the momentum that OLED gained in 2017. Samsung made a strategic decision against investing in OLED panels for TV, despite considerable experience and knowledge around OLED for smartphones. What choices do they have in the premium TV category for 2018 and beyond?

Share facebook Twitter Google Plus Linked In Add This Contact Us