12 Digital Advertising Industry Trends Shaping 2018 and Beyond

December 18, 2017  | Subscribers Only

Daniel Knapp, PhD Daniel Knapp, PhD Senior Director, Media & Advertising
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What will define the future of digital advertising? As 2017 comes to a close, this presentation identifies 12 trends anyone in digital marketing needs to have on their radar for 2018 and beyond, from the future of brands, the role of platforms over the rise of smart assistants to applications of AI.

Number of Pages:  30

Number of Tables and Charts: 13

Daniel Knapp, PhD

Senior Director, Media & Advertising

Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.

Geography
Global
Research by Market
Media & Advertising
Category
Advertising
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