The broadcast & internet video software, security and analytics market monitor provides a high level overview of the video software market value and major trends across various technology segments and regions.
- The broadcast and internet video software market is driven primarily by the need to monetize video services more effectively, and do so by leveraging a range of advanced user-experience (UX) technologies.
- Globally, content security accounts for 40% of broadcast and internet video software spend. Content security will remain the largest segment throughout the forecast period, although its share of global revenue will drop to 34% by 2021. STB software was the industry's second largest segment in 2016, and captured 16.3% of spend. By year-end 2017, the segment will fall to fourth place. Monetization solutions' value will overtake the OVP segment's value by year-end 2017, and will become the industry's second largest segment. The segment's growth will derive directly from AdTech, data, and digital marketing related opportunities.
In this report:
- Historic, current and forecast global market value by region (2012-2021)
- Historic, current and forecast global market value by technology segment (2012-2021)
- Vendor market share overview H1 2017 vs H2 2016
- Segment performance: Content discovery revenues accrue overwhelmingly in NAM, EMEA
- Segment performance: The content metadata market continues to consolidate
- Segment performance: Content security spend will contract by one percent in 2017
- Segment performance: Data-driven marketing will lead to double digit DMP growth
- Segment performance: Second screen app services continue to grow across all regions
- Segment performance: STB software value falls victim to middleware commoditization
- Segment performance: The Cloud DVR market is still in its infancy, but is poised to grow
- Segment performance: The OVP segment continues to grow, but faces some headwind
Number of Pages: 15
Number of Tables and Charts: 31
Research Analyst, Service Provider Technology
Ms. Cecilia Zhu, research analyst at IHS Markit, contributes to analysis of video technology, video software security and analytics markets.
Associate Director, Research & Analysis, Digital Media & Video Technology
Mr. Merrick Kingston is an associate director at IHS Markit, and engages in a broad spectrum of digital media and video technology research.