The day after the Thanksgiving holiday in the United States, known as Black Friday, kicks off the shopping season towards the end of the year, followed by Cyber Monday on the Monday after Black Friday. As a segment, smartphones are not the focus of the promotional events during this weekend. The biggest deals focused on Buy-1-Get-1 and trade in offers for flagship devices like the new iPhones and Galaxy devices.
Sr Research Analyst, Smartphone
Gerrit Schneemann has been following the location based services and applications market for the last six years. As part of the Portables & LBS service, he has followed the rise and decline of the portable navigation device (PND) market and is now focusing on how location has become an integral part of the mobile value chain.