4D market is growing on the back of a deepening of exhibitor penetration

December 01, 2017  | Subscribers Only

Pablo Carrera Pablo Carrera Principal Research Analyst – Cinema, IHS Markit
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At end June 2017, immersive motion seating (IMS) and 4D cinema (motion seats with environmental effects) in commercial cinemas reached a new peak of 1,219 screens. Following the steep growth of the last two years, the combined market is now 2.8 times larger than it was in 2014. This report looks at the combined market of IMS and 4D and offers detailed analysis and breakdown of the penetration by territory, exhibitor and brand of 4D Cinema. 

Highlights:

  • The total of immersive motion seating and extreme 4D screens reached a new peak in June 2017 with 1,219 screens – although growth was slower in H1 2017 than it was in H1 2016
  • China quadrupled its 4D screen base in the 12 months to 1H 2017 and now accounts for almost 50% of the world’s 4D screen base
  • Penetration of 4D is driven by partnerships between the two main brands, 4DX and MD4X, and the largest cinema exhibitors in each territory
  • Competition is set to surge as currently in 60% of the territories with 4D screens only one exhibitor offers the experience

In this report:

  • This report looks at the expansion of the 4D Cinema and Inmersive Motion Seating markets worldwide and the evolution of the market share of the two technologies. It analyses at the penetration by territory, region and exhibitor of all four main 4D Cinema brands, and also offers a comparison of competitive landscapes by territory. Finally, it recounts the incursion of the 4D brands in Virtual Reality.

List of tables and charts:

  • Chart -  4D IMS market share
  • Chart -  4D vs IMS
  • Chart -  Scren growth unit
  • Chart -  4D by region share
  • Chart -  4D by prov and region unit
  • Chart -  4D by prov by region share
  • Chart -  4D by region by prov share
  • Chart -  Territories Units
  • Chart -  Exhibitors Units
  • Chart -   Film releases
  • Table - Total 4D screens by provider H1 2017
  • Table - 4D providers split of screens by region H1 2017
  • Table - Proportion of total 4D screens by manufacturer by region H1 2017

Number of pages:  14

Number of Tables and Charts: 13

Pablo Carrera

Principal Research Analyst – Cinema, IHS Markit

Mr. Pablo Carrera is a principal research analyst for Cinema Intelligence at IHS Markit.

Research by Market
Media & Advertising
Category
Cinema
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