Market Insight

Broadband Media Intelligence TRAX Category Rename

December 01, 2017  | Subscribers Only

Max Signorelli Max Signorelli Research Analyst – Home Entertainment, IHS Markit
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IHS Markit has renamed the categories in its Broadband Media Intelligence TRAX database. The previously named ‘SVoD Subscriptions’ category has now been renamed ‘OTT Subscriptions’. By extension, the revenues and views associated have been renamed ‘OTT Subscription Revenues’ and ‘OTT Subscription Views’ respectively.

The reason for this change is how IHS Markit further categorises these subscribers. IHS Markit classes ‘OTT Subscriptions’ under three primary types, namely Online channels, Multiscreen services and Virtual Pay TV Operators. The previous ‘SVoD Subscriptions’ name was not inclusive of the Virtual Pay TV Operator type owing to the nature of its offerings.

Direct summary of category name alterations:

Previously ⇒ Now

SVoD Subscriptions ⇒ OTT Subscriptions

SVoD Revenues ⇒ OTT Subscription Revenues

SVoD Views ⇒ OTT Subscription Views

SVoD views per subscription ⇒ OTT views per Subscription

SVoD ARPU ⇒ OTT Subscription ARPU

IHS Markit Definitions:

Online subscription channel - online video service that operates on subscription basis. Online subscription channels aggregate content (general entertainment, movie, or thematic, sport), rather than 3rd party channels.

Virtual pay TV operator - online video service that operates on subscription basis. Online subscription platforms primarily aggregate 3rd party channels, however the offer can include their own online channels as well as directly aggregated transactional content.

Multiscreen - A service that provides access– primarily via a single operator-branded portal/app - to content within a pay TV customers’ subscription on Internet-connected devices other than the main set-top box. If an additional fee is charged, it is considered a premium multiscreen. 

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