Market Insight

Connected cows are the new cash cow

November 29, 2017  | Subscribers Only

Stéphane Téral Stéphane Téral Executive Director – Research and Analysis, Mobile Infrastructure & Carrier Economics

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That’s what Huawei Deputy Chairman and Rotating CEO Ken Hu said at the Chinese vendor's Global Mobile Broadband Forum in London on 15 November 2017 during the opening keynote. He told the crowd of 1,400 attendees (up from 1,200 last year in Tokyo and 900 in 2015 in Hong Kong) that in north-western China, dairy farmers are using smart collar technology to track everything from the grazing habits of their herds to the specific body temperature of individual cows. In doing so, they are dramatically increasing milk yields and raising profitability. And that is what I call the Internet of Animals (IoA), a significant component of the massive IoT opportunity, also seen as a chief 5G driver. Clients, please log in to view the full content.

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