Smartphone Sales - China’s Singles Day Shopping Festival - 2017

December 05, 2017  | Subscribers Only

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This brief report provides analysis on the promotions and performance of major smartphone OEMs at China’s Singles Day shopping festival, such as Xiaomi, Huawei, OPPO, Vivo, Apple and Samsung.

Singles Day is a shopping event in China which takes place on 11 November every year. It is a made-up festival in China, first by university students in early 1990s to celebrate singlehood, and later promoted by Alibaba as an online shopping event in 2009. It has become one of China’s biggest sales seasons. Later other retail giants joined, including, Suning, Gome,, etc. Alibaba remains the biggest player on Singles Day. is another major player although has its own shopping event on 18 June every year. 

Ying Yang

Analyst - Smartphones & Mobile

Ying Yang is an analyst within the mobile and telecom team covering the global smartphone market. She is involved in research related to smartphone market forecasting and assists with custom consulting projects on the mobile device market.

Zaker Li

Senior Analyst, Smartphone & Mobile

Zaker Li is the senior analyst of smartphone and mobile.

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