As is our tradition, IHS Markit ventured out on Black Friday (including Thanksgiving night) to observe the start of the holiday shopping season. Overall, traffic was comparable to a year ago, if slightly lower in some less prominent locations. Online sales are sure to have an impact on store traffic, but overall sales may very well be higher due to a strong economy and good employment. For the TV category, the outlook is a bit more muted with prices on par with a year ago, and it takes big discounts to get consumers excited about TVs nowadays. Our analysis published a week ago highlights our take on the advertisements, so this analysis is focused more on the feel of the start of the Holiday using a very informal store visit methodology.