Why platforms need payments and commerce strategies

November 24, 2017  | Subscribers Only

Ruomeng Wang Ruomeng Wang Research & Analysis Manager, Security - Fintech & Blockchain
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Mobile payments services are becoming attractive to wider industry players, as developing mobile fianncial services would add value to current offerings, bring new opportunities for service expansion and drive overall revenue growth. 

Highlights:

  • Current state of play: Scale and reach of competing services
  • Bridging the gap between mobile content, in-app retail and in-store payment options
  • Diversified business models for mobile payments services across platforms

In this report:

  • Device makers and social media platforms intensify mobile payments war
  • Diversified business models for mobile payments services across platforms
  • Apple Pay, Samsung Pay and Android Pay's global expansion
  • Messaging apps ramp up payments services; Asian platforms lead the way
  • Bridging the gap between mobile content, in-app retail and in-store payment options
  • PayPal steps up partnership strategy with new Apple, Google and Samsung deals
  • Alibaba expands payments services outside China
  • Mobile payments services must take advantage of pre-existing networks to achieve real efficiency
  • Innovations, incentives and entertainment are key to driving user adoption
  • In-store mobile payments: developing beyond cash alternative
  • Using mobile financial services to develop wider monetisation strategies

List of tables and charts:

  • Apple Pay global expansion by the end of H1 2017
  • Samsung Pay global expansion by the end of H1 2017
  • Android Pay global expansion by the end of H1 2017
  • Apple Pay, Samsung Pay and Android Pay available markets by H1 2017
  • World: total addressable smartphones for Apple, Samsung and Android Pay (m)
  • Messaging apps ramp up payments services
  • Mobile messaging services MAUs (m)
  • Mobile money funding 2014-2017: quarterly number of deals
  • Mobile money funding 2014-2017: quarterly total values ($m)
  • PayPal partnerships
  • Alibaba global expansion
  • Mobile payments ecosystem map

Number of Pages: 22

Number of Tables and Charts: 12 

Ruomeng Wang

Research & Analysis Manager, Security - Fintech & Blockchain

Ms. Ruomeng Wang, senior analyst at IHS Markit, focuses on fintech and blockchain research.

Research by Market
Mobile & Telecom
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