The state of India’s smartphone market: highly competitive with great potential

November 17, 2017  | Subscribers Only

Ying Yang Ying Yang Analyst - Smartphones & Mobile
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India is the world’s third largest smartphone market after China and the US. With the smartphone market maturing both in China and the US, many smartphone OEMs are seeing India as an important driver for growth and are gearing up for more market share.

Reliance Jio's aggressive entry has shaken up India's telecom industry, and there have been changes in India’s regulatory environment which require smartphone OEMs to respond and adapt, such as the “Make in India” government initiative and the new Goods and Service Tax (GST) reform. The promising prospect of India’s smartphone market has driven the ambitions of smartphone OEMs, notably the Chinese OEMs, which has intensified the competition.

This report provides analysis on:

  • India’s recent regulatory changes
  • The impact of the disruptive entry of the 4G-only operator - Reliance Jio
  • The performance and strategies of major OEMs in India
  • Our view of the market outlook and some caveats for smartphone OEMs

List of tables and charts:

  • Smartphone penetration: number of smartphones per 100 people
  • China: population and mobile handset installed base
  • India: population and mobile handset installed base
  • "Make in India" investments and plans by smartphone makers
  • Timeline of the phased manufacturing programme (PMP)
  • Tax and duties on imported and locally-produced mobile phones before and after GST rollout
  • India: Q2 2017 market share in mobile subscriptions
  • India: 4G mobile subscriptions by operator (000s)
  • India: quarterly smartphone shipments
  • India: smartphone shipments market share by OEM
  • India: smartphone shipments market share by type of brand
  • India: Samsung quarterly smartphone shipments
  • India: Operation System market share of smartphones in active use
  • Smartphone shipments market share: top 5 Chinese OEMs vs. top 4 India OEMs
  •  Low-cost 4G phones launched by Indian operators in partnership with Indian OEMs
  • Xiaomi: smartphone shipments year-on-year growth
  • Xiaomi: quarterly smartphone shipments by geography
  • Xiaomi: Mi Home and authorised retail stores in China and India
  • Xiaomi in India: top 10 models in active use - June 2017
  • OPPO and Vivo: quarterly smartphone shipments in India
  • OPPO and Vivo: quarterly smartphone shipments by geography
  • Lenovo: quarterly smartphone shipments by geography
  • Gionee: quarterly smartphone shipments by geography
  • Chinese OEMs: shipments volume by geography - Q2 2017
  • Chinese OEMs: shipments share by geography - Q2 2017

Number of pages: 21

Number of Tables and Charts: 25

Ying Yang

Analyst - Smartphones & Mobile

Ying Yang is an analyst within the mobile and telecom team covering the global smartphone market. She is involved in research related to smartphone market forecasting and assists with custom consulting projects on the mobile device market.

Geography
India
Category
Mobile Devices
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