Market Insight

Singles Day Retail Holiday sets Records in China; TV Sales Strong

November 16, 2017  | Subscribers Only

Bing Zhang Bing Zhang Research and Analysis Director, TV, Consumer Electronics and Devices

Want to learn more?
Have an expert contact you.

Chinese “Singles Day” is an online promotional holiday held on 11/11. It was originally conceived of as a holiday to celebrate people who are proud to be single, but has transitioned into the largest online e-commerce shopping holiday of the year. It is the equivalent of Cyber Monday in the US Sales this year were very strong, and TV's were a strong element of the promotions this year, selling very well. Local Chinese brands were strong, but Sharp was a major disruptor this year and streaming TV brands were down after LeTV financial struggles led to a significant decline in sales. Attached PowerPoint report written by Bing Zhang, lead TV analyst in China, details results of the holiday related to TVs.

Geography
China
Share facebook Twitter Google Plus Linked In Add This Contact Us