Alibaba enhances online and offline integration to drive Singles’ Day sales

November 15, 2017  | Subscribers Only

Ruomeng Wang Ruomeng Wang Research & Analysis Manager, Security - Fintech & Blockchain
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Singles’ Day (11th November ) an annual festival in China to celebrate being single. Its popularity has grown with commerce giant Alibaba using it as a promotion vehicle to drive online and mobile shopping. Alibaba broke its one-day online sales record with more than $25 billion in 2017. This report explores the latest figures from 11.11 Shopping Festival 2017 and Alibaba’s O2O (online to offline integration of e-commerce and physical retail) expansion strategies.

Highlights:

What is SIngles' Day?
Alibaba’s O2O (online to offline integration of e-commerce and physical retail) expansion strategies

In this report:

  • Alibaba broke 11.11 Shopping Festival records for the ninth year
  • Alibaba leverages AR to bring customers from online to offline 
  • Cost is rising for 11.11 sales
  • Facing growing 11.11 competition Alibaba diversifies its role by acquiring new businesses across different industries

List of Tables and Charts:

  • Alibaba: Singles' Day total sales value 2009-2017 ($bn)
  • Alibaba: Singles' Day total sales value in 2016 and 2017 ($bn)

Number of Pages: 5

Number of Tables and Charts: 2


 

Ruomeng Wang

Research & Analysis Manager, Security - Fintech & Blockchain

Ms. Ruomeng Wang, senior analyst at IHS Markit, focuses on fintech and blockchain research.

Geography
China
Research by Market
Mobile & Telecom
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