Market Insight

Google and Android TV at IBC 2017 – Android TV Summit Takeaways, and the Platform’s Substantial Progress

November 07, 2017  | Subscribers Only

Paul Erickson Paul Erickson Senior Research Analyst, Service Provider Technology

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Google’s Android TV Summit at IBC 2017 underscored this year’s show as a significant turning point for Android TV as a platform within the pay TV landscape. Introduced in 2014 and first making a prominent appearance at IBC in 2015, Android TV was formerly seen as both OTT-centric as well as operator-unfriendly in regards to Google’s control over the user interface and experience. Additionally, two years ago, the specter of security concerns at both the hardware and OS level remained. This year, it was clear that many concerns have been addressed and Android TV is gaining considerable momentum within the pay-TV sector.

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