Facebook adds WhatsApp business features

September 26, 2017  | Subscribers Only

Jun Wen Woo Jun Wen Woo Senior Research Analyst – Online Video, IHS Markit
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Facebook is now testing new tools for companies to communicate with customers via a free WhatsApp business app. Facebook plans to charge large enterprise businesses for setting up official WhatsApp accounts. Further details regarding the nature of business model, pricing, and launch date have yet to be announced. WhatsApp had 1.3bn active users at the end of Q2 2017, but monetisation has been limited since Facebook dropped the subscription fee in 2016.

Highlights:

Analysis of Facebook's move to introduce WhatsApp for business 

In this report:

Analysis of WhatsApp strategy

List of Tables and Charts:

  • Facebook revenue by category (USDm)
  • Q2 2017: monthly active users of select messaging apps (m)

Number of Pages: 4

Number of Tables and Charts: 2

Jun Wen Woo

Senior Research Analyst – Online Video, IHS Markit

Ms. Jun Wen Woo is a senior research analyst for Online Video at IHS Markit.

Geography
World
Research by Market
Mobile & Telecom
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