Market Insight

Smartphone Model Market Tracker - Xiaomi returns to growth

September 22, 2017  | Subscribers Only

Gerrit Schneemann Gerrit Schneemann Sr Research Analyst, Smartphone

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In the latest Smartphone Model Market Tracker report IHS Markit highlights the latest developments in the global smartphone industry.

The report is accessible here:

The report:

The analysis report, accompanying the market tracker spreadsheet, provides commentary to the latest shipment numbers. It combines insights from multiple datasets, including the Handset Specification database, into one, extensive report.

Readers will find 35 PowerPoint slides packed with over 50 charts, providing critical insights into the latest trends in the smartphone market.

Table of Content for Q3 2017 report:

Q2 2017 – Key takeaways

Q2 Market Overview (1/2)

Q2 Market Overview (2/2)

Xiaomi reverses fortunes by shipping over 23m units in Q2

Fewer handsets launched in Q2, with Q3 bringing important launches from market leaders

Ahead of anniversary iPhone, Apple ships 41 million of its existing models

Apple model-level shipments: iPhone 7 sees slower unit shipment decline

Samsung set to improve product mix with full flagship line-up

OPPO and Vivo sustain pressure on Huawei

Huawei’s competition is making head-way internationally

ZTE, TCL-Alcatel and Lenovo: very weak in the home market

Premium Android OEMs: HTC, LG, Sony (1/4)

Premium Android OEMs: HTC, LG, Sony (2/4) - HTC

Premium Android OEMs: HTC, LG, Sony (3/4) – LG

Premium Android OEMs: HTC, LG, Sony (4/4) - Sony

Chinese top 4 OEMs will see stronger growth in 2017 and 2018

41% of devices launched in Q2 2017 have a version of Android Nougat on board

Smartphone chip duopoly continues

Dual Camera – a trend for all price ranges

Fingerprint scanner – location on device

Displays at the center of attention in early 2017

Screen size – impacted by 18:9 ratio

66% of smartphone shipped in Q2’17 was less than $250

Samsung, Xiaomi and Huawei dominate low-end smartphone market with more than double digit market share

Chinese top 3 OEMs account for 44% in mid-tier smartphone market and Apple takes 9% market share

Apple completely dominates High-end smartphone market by 59%, but Samsung gained share thanks to the new S8 series

$250 and below smartphone accounts more than a half of Samsung and Huawei while Apple entered the below $400 in the second quarter

OPPO and Vivo increase mid-tier smartphone shipment while Xiaomi is still selling almost 90% of smartphone below $150

The two iPhone models continuously took top positions but the shipment gap with following models narrowed

Top three were unchanged from the previous quarter but big ups and downs in the lower ranking

Mid-tier smartphone segment is the most competitive segment as the shipment gap between models is narrow

MWC Shanghai Key Takeaways

Lenovo Tech World Key Findings

IFA Key Takeaways


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