Market Insight

Apple Announces 5th Gen Apple TV, with 4K and HDR Support - But Price Remains a Competitive Liability

September 12, 2017  | Subscribers Only

Paul Erickson Paul Erickson Senior Research Analyst, Service Provider Technology

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At its annual September iPhone launch event, Apple recently unveiled the latest update to its Apple TV product line, the Apple TV 4K. 

The new model incorporates 3GB of RAM and the iPad Pro’s A10X processor, and is capable of streaming video playback of up to 4K resolution at 60 frames per second (fps). The new device incorporates double the CPU and quadruple the graphics performance of the preceding model. Along with an update in resolution and power, the new 5th generation Apple TV supports high dynamic range content (HDR) via HDR10 and Dolby Vision support. 4K and HDR content will be available via iTunes, with 4K support for Netflix and Amazon planned for a later date. 

The product will be priced at $179 and $199 for 32GB and 64GB versions, respectively, and available at retail on September 22nd, 2017. The prior 4th gen Apple TV will remain for sale at the existing price of $149 for the 32GB version.

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