Cross-Platform Television Viewing Time 2016

July 24, 2017  | Subscribers Only

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The Cross-Platform Television Viewing Time 2016 market monitor examines trends in the time spent watching television and video content across multiple platforms, including the impact of newer technologies on traditional broadcast TV. The report focusses on the big five European markets; UK, Germany, France, Italy and Spain.

Highlights:

IHS Markit analysis found that despite growth in non-linear methods of viewing across the big five European markets, total TV viewing time was relatively flat in the UK and France in 2016 compared to 2015, while Italy and Spain saw declines. As well as the rise of online video platforms, particularly online subscription video services, the competition for consumers' leisure time has intensified as connectivity increases, posing both threats and opportunities for traditional pay-TV operators.

List of tables and charts:

  • United Kingdom: Cross-platform viewing time by platform
  • United Kingdom: Changes in linear and non-linear viewing
  • United Kingdom: Non-linear viewing time against PVR base and broadband access
  • United Kingdom: Linear and non-linear viewing shares - 2016
  • United Kingdom: Total Viewing Time by Platform
  • United Kingdom: Linear and non-linear television revenue
  • United Kingdom: Viewing time changes against total market revenues
  • France: Cross-platform viewing time by platform
  • France: Changes in linear and non-linear viewing
  • France: Non-linear viewing time against PVR base and broadband access
  • France: Linear and non-linear viewing shares - 2016
  • France: Total Viewing Time by Platform
  • France: Linear and non-linear television revenue
  • France: Viewing time changes against total market revenues
  • Germany: Cross-platform viewing time by platform
  • Germany: Changes in linear and non-linear viewing
  • Germany: Non-linear viewing time against PVR base and broadband access
  • Germany: Linear and non-linear viewing shares - 2016
  • Germany: Total Viewing Time by Platform
  • Germany: Linear and non-linear television revenue
  • Germany: Viewing time changes against total market revenues
  • Italy: Cross-platform viewing time by platform
  • Italy: Changes in linear and non-linear viewing
  • Italy: Non-linear viewing time against PVR base and broadband access
  • Italy: Linear and non-linear viewing shares - 2016
  • Italy: Total Viewing Time by Platform
  • Italy: Linear and non-linear television revenue
  • Italy: Viewing time changes against total market revenues
  • Spain: Cross-platform viewing time by platform
  • Spain: Changes in linear and non-linear viewing
  • Spain: Non-linear viewing time against PVR base and broadband access
  • Spain: Linear and non-linear viewing shares - 2016
  • Spain: Total Viewing Time by Platform
  • Spain: Linear and non-linear television revenue
  • Spain: Viewing time changes against total market revenues
  • 2016 Access metrics
  • Definitions
  • Key Operators & Services
  • All data table

Number of Pages: 21

Number of tables and charts: 34

Fateha Begum

Associate Director, Television Media

Ms. Fateha Begum is an associate director of the Television Media Team at IHS Markit.

Rob Moyser

Analyst, Television Media, Service Providers & Platforms

Mr. Moyser is an analyst with Service Providers & Platforms team at IHS Markit.

Research by Market
Media & Advertising
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