At Interact Congress 2017 in Amsterdam, Daniel Knapp presented IAB Europe's Adex Benchmark, an annual survey of online advertising spend in Europe. The research enables like-for-like comparison of 27 European online advertising markets across display, video, mobile, search and classifieds & directories.
Number of pages: 36
Number of tables and charts: 28
Senior Director, Media & Advertising
Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.