Games Market Monitor: China PC Online Games Market, 2016

June 02, 2017  | Subscribers Only

Chenyu Cui Chenyu Cui Analyst, Games
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Total consumer spend within the Chinese PC online gaming market was RMB 85.7 billion ($12.9 billion) in 2016, representing a year-on-year increase of 2.6%, compared to 7.9% for 2015. Growth is slowing as major publishers divert more resources to mobile games adapted from PC-gaming IP, meaning the original PC titles are given less marketing support or fewer content updates.

Highlights:

  • Tencent and NetEase generate growth within PC sector, while others saw decline
  • Overwatch enhanced publisher confidence in licensing overseas titles
  • Revenues from pre-paid game-time cards are slowing

In this report:

  • Tencent and NetEase consolidate leading positions
  • Mobile games adapted from PC-online IP become major growth driver
  • Tencent consolidates lead, while remaining companies jostle
  • Despite Overwatch and League of Legends, MMOG sector outperforms MOG
  • Pre-paid game-time cards are losing relevance
  • Standout titles drive growth of premium, while TGP outlines further potential
  • Conglomerate portals become mainstream within browser-gaming market
  • Licensed games offer silver lining, as major publishers divert resources into mobile games
  • Distribution channels key to performance of mobile games
  • 2016 review: Top operator performance

List of tables and charts:

  • China PC Online Games Market, forecast to 2021 (RMBm)
  • China PC Online Games Market, forecast to 2021 ($m)
  • China PC Online Games Operator Market Share, 2015
  • China PC Online Games Operator Market Share, 2016
  • Ranking of selected top titles in 2016
  • China PC MMOG & MOG market forecast to 2021 (RMBm)
  • China PC MMOG & MOG market forecast to 2021 ($m)
  • Share of market between MMOGs and MOGs, 2016
  • China PC online games market monetisation spend forecast to 2021 (RMBm)
  • China PC online games market monetisation spend forecast to 2021($m)
  • China PC online games market monetisation type share
  • China PC Online Client & Browser Games Market forecast to 2021 (RMBm)
  • China PC Online Client & Browser Games Market forecast to 2021 ($m)
  • China PC Online Games Market Share by Client Technology, 2016
  • China PC online games market premium spend (RMBm)
  • China PC online games market premium spend ($m)
  • China market share of in-house and licensed games 2015&2016
  • China market in-house and licensed overseas games spend forecast to 2021 (RMBm)
  • China market in-house and licensed overseas games spend forecast to 2021($m)
  • China market PC & Mobile games spend forecast to 2021 ($m)
  • Share of revenue split by device
  • 2016 Top Operator Performance (RMBm)
  • 2016 Top Operator Performance ($m)

Number of pages: 20

Number of tables and charts: 23

Chenyu Cui

Analyst, Games

Chenyu Cui is an analyst in the Media team, with a specific focus on China and also include analysis of massively multiplayer online games, multiplayer online games, social network games and other online games markets.

Geography
China
Research by Market
Media & Advertising
Category
Games
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