Esports Video & the Future of TV - May 2017

May 11, 2017  | Subscribers Only

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Esports’ emergence as a primarily online-driven genre, and one that – like many traditional sports –requires little (if any) localisation, makes it ideally suited to aggregating large audiences across multiple territories. As such, it has experienced rapid growth – total hours viewed passed the 6 billion mark in 2016, according to IHS Markit data, more than five times the amount watched in 2010. Online viewing accounted for 85% of the total, a share that is expected to increase to 88% by 2021. By this time, we forecast annual esports viewing will rise to 9.3 billion hours.


Data and forecasts:

  • Global esports video consumption, including online and traditional TV splits
  • Global esports online-video advertising revenue
  • Regional splits for North America, LatAm, EMEA and APAC (of which China, S. Korea, others)


  • Competing in esports: Strategy evolution and value-chain dynamics
  • Growth opportunities, including new IP and content innovation
  • Lessons from esports for other niche sports – how to build audiences
  • What esports reveals about the future of TV

In this report:

This report focuses on the opportunities, challenges and key strategic initiatives from the leading players in esports video. It is the first in a series of two IHS Markit esports reports to be published in 2017; the second, Esports and publishers: How games companies are capitalising on the new competition, will focus on the evolving strategies of the leading games publishers and their emerging esports platforms.

List of tables and charts:

  • Global esports video consumption, 2011-2021
  • Esports viewing by platform, 2016
  • Popular esports genres overview
  • Esports average share of monthly viewers by device on Twitch, 2015
  • BBC iPlayer average share of monthly viewers by device, 2015
  • Selected esports M&A activity
  • Esports solution chain for tier-1 games publishers
  • Esports viewing by region, 2016
  • Esports advertising revenue forecasts, 2016-2021
  • Premium features for esports subscribers
  • Esports video streams' average length by region, 2011-2021

Number of pages: 20

Number of tables and charts: 11

Ted Hall

Director – Research and Analysis, Service Providers & Platforms

Mr. Ted Hall, director of research and analysis at IHS Markit, evaluates new trends impacting the pay-TV business.

Dan Cryan

Executive Director – Research and Analysis, IHS Markit

Mr. Dan Cryan is the executive director of Research and Analysis at IHS Markit and a thought leader in digital media coverage.

Piers Harding-Rolls

Director – Research and Analysis Director, Games, IHS Markit

Mr. Piers Harding-Rolls is a director of Research and Analysis Games at IHS Markit, focuses on the evolution of games.

Jonathan Broughton

Associate Director – Online Media & Home Entertainment, IHS Markit

Mr. Jonathan Broughton is an Associate Director , Online Media and Home Entertainment at IHS Markit.

Daniel Knapp, PhD

Senior Director, Media & Advertising

Daniel is a Senior Director at IHS Markit, where he oversees the global advertising research, consulting and forecasting practice. His key research areas include the future of TV and video, social media platforms, advertising-funded business models, programmatic advertising, AI-driven marketing, and data strategies.

Chenyu Cui

Senior Research Analyst – Games, IHS Markit

Chenyu Cui is a Senior Research Analyst, Games at IHS Markit.

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