Esports’ emergence as a primarily online-driven genre, and one that – like many traditional sports –requires little (if any) localisation, makes it ideally suited to aggregating large audiences across multiple territories. As such, it has experienced rapid growth – total hours viewed passed the 6 billion mark in 2016, according to IHS Markit data, more than five times the amount watched in 2010. Online viewing accounted for 85% of the total, a share that is expected to increase to 88% by 2021. By this time, we forecast annual esports viewing will rise to 9.3 billion hours.
Data and forecasts:
- Global esports video consumption, including online and traditional TV splits
- Global esports online-video advertising revenue
- Regional splits for North America, LatAm, EMEA and APAC (of which China, S. Korea, others)
- Competing in esports: Strategy evolution and value-chain dynamics
- Growth opportunities, including new IP and content innovation
- Lessons from esports for other niche sports – how to build audiences
- What esports reveals about the future of TV
In this report:
This report focuses on the opportunities, challenges and key strategic initiatives from the leading players in esports video. It is the first in a series of two IHS Markit esports reports to be published in 2017; the second, Esports and publishers: How games companies are capitalising on the new competition, will focus on the evolving strategies of the leading games publishers and their emerging esports platforms.
List of tables and charts:
- Global esports video consumption, 2011-2021
- Esports viewing by platform, 2016
- Popular esports genres overview
- Esports average share of monthly viewers by device on Twitch, 2015
- BBC iPlayer average share of monthly viewers by device, 2015
- Selected esports M&A activity
- Esports solution chain for tier-1 games publishers
- Esports viewing by region, 2016
- Esports advertising revenue forecasts, 2016-2021
- Premium features for esports subscribers
- Esports video streams' average length by region, 2011-2021
Number of pages: 20
Number of tables and charts: 11
Director – Research and Analysis, Service Providers & Platforms
Mr. Ted Hall, director of research and analysis at IHS Markit, evaluates new trends impacting the pay-TV business.
Executive Director – Research and Analysis, IHS Markit
Mr. Dan Cryan is the executive director of Research and Analysis at IHS Markit and a thought leader in digital media coverage.
Director – Research and Analysis Director, Games, IHS Markit
Mr. Piers Harding-Rolls is a director of Research and Analysis Games at IHS Markit, focuses on the evolution of games.
Senior Research Analyst – Games, IHS Markit
Chenyu Cui is a Senior Research Analyst, Games at IHS Markit.