Games Market Monitor: Pricing, Q4 2016

April 20, 2017  | Subscribers Only

Steve Bailey Steve Bailey Senior Analyst, Games
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Competition for player attention has never been as intense as it is now, so it's no surprise to see significant discounting taking place for some of the key AAA console releases of Q4 16, such as Titanfall 2, Battlefield 2, Call of Duty: Infinite Warfare. This pressure now applied across both packaged and digital channels, and we take a look at just how much each title gets discounted, in terms of monthly-average pricing. Also covered are FIFA 17, No Man's Sky, Battleborn, and Overwatch.

Highlights:

  • Titanfall 2 feels particular pressure in UK
  • No Man's Sky preowned price craters on PS4
  • Battleborn dips to nearly £5 in UK, in packaged terms

In this report:

  • Battle of the big-name shooters: Packaged pricing
  • Battle of the big-name shooters: Digital pricing
  • FIFA 17: Discounting helps drive record uptake
  • Where now for No Man's Sky?
  • Overwatch vs Battleborn: Q4 16 update
  • Notes and methodology

List of tables and charts:

  • Battlefield 1, Titanfall 2, Infinite Warfare: UK packaged price
  • Battlefield 1, Titanfall 2, Infinite Warfare: USA packaged price
  • Battlefield 1, Titanfall 2, Infinite Warfare: Germany packaged price
  • Battlefield 1, Titanfall 2, Infinite Warfare: UK digital price
  • Battlefield 1, Titanfall 2, Infinite Warfare: USA digital price
  • Battlefield 1, Titanfall 2, Infinite Warfare: UK preowned price
  • Estimated lifetime installs for FIFA 17 on PS4
  • FIFA 17: UK packaged and digital pricing
  • FIFA 17: France packaged pricing
  • No Man's Sky: UK preowned price, PS4
  • No Man's Sky: UK pricing, PS4
  • No Man's Sky: USA pricing, PS4
  • Overwatch, Battleborn: Estimated lifetime installs on PS4
  • Overwatch, Battleborn: UK packaged pricing
  • Overwatch, Battleborn: USA packaged pricing

Number of pages: 9

Number of tables and charts: 15

Steve Bailey

Senior Analyst, Games

Steve Bailey joined the IHS games department in 2008, specializing in the burgeoning online PC gaming market ever since. His work for games encompasses MMOGs, virtual worlds, online console, and casual, browser-based and social gaming, in the context of IHS reports, consultancy for major international clients and general Games Intelligence service work.

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Media & Advertising
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Games
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