Apple, Samsung and Google aim to differentiate mobile payments services while expanding

April 13, 2017  | Subscribers Only

Ruomeng Wang Ruomeng Wang Research & Analysis Manager, Security - Fintech & Blockchain
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The global expansion of Apple Pay, Samsung Pay and Android Pay will be a major factor driving the growth of mobile payments services, and attracting more entities to join the mobile payments market. According to IHS Markit, 3.4 billion smartphones will be ready for Apple Pay, Samsung Pay and Android Pay by the end of 2017; this number will increase to 5.3 billion by 2021. To reach these smartphones, Apple, Samsung and Android must strategically expand their mobile payments services and build partnerships with banks and financial institutions across many more markets. Integrating with international and local financial networks is the key to increasing service availability and user adoption. IHS Markit estimates by the end of the 2017, 10% of active smartphones globally will be compatible with Apple Pay, 55% with Android Pay, and 2% with Samsung Pay (which overlaps with Android Pay, as Android Pay is also available on Samsung smartphones).

Highlights:

  • Total addressable smartphones for Apple, Samsung and Android Pay
  • Apple, Samsung and Google aim to differentiate payments services while expanding
  • Reward programmes are becoming a key to boosting user adoption
  • Apple Pay, Samsung and Android Pay are moving from in-store to in-app and online   

In this report:

  • Apple, Samsung and Google aim to differentiate payments services while expanding
  • Reward programmes are becoming a key to boosting user adoption
  • Apple Pay, Samsung and Android Pay are moving from in-store to in-app and online
  • Apple Pay addressable audiences
  • Android Pay addressable audiences
  • Samsung Pay addressable audiences

List of tables and charts:

  • World: total addressable smartphones for Apple, Samsung and Android Pay (m)
  • World: Apple, Samsung & Android Pay addressable smartphones (%) - 2017
  • Apple Pay, Samsung Pay and Android Pay availbility
  • Number of devices supported for Apple,Samsung and Android Pay in active markets - 2017
  • Top 20 countries: addressable smartphones for Apple Pay (m)
  • Top 20 countries: addressable smartphones for Android Pay (m)
  • Top 20 countries: addressable smartphones for Samsung Pay (m)

Number of pages: 6

Number of tables and charts: 7

Ruomeng Wang

Research & Analysis Manager, Security - Fintech & Blockchain

Ms. Ruomeng Wang, senior analyst at IHS Markit, focuses on fintech and blockchain research.

Research by Market
Mobile & Telecom
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