Vendors at the American College of Cardiology Conference are not only competing to show how automated their products are, but how connected their offerings can be.
From Code Name: Gaborone by Merge Healthcare to TeamPlay by Siemens Healthineers, the imaging IT market is finally responding to the demand for solutions that aid in critical decision making both on the clinicians’ level and by hospital administration as a whole. These tools promise to parse out and filter complex clinical information and robust workflow insights from the plethora of fragmented data that providers and hospital systems receive on a daily basis.
With interoperability becoming less of a buzzword and more of a realizable future, the outlook for the cardiology IT market is dynamic and ever changing. The shift towards complete “solutions” rather than modular installations underlines the growing preference by providers for macro-level systems that are accessible and readily available for implementation across the enterprise. While web-based services remain popular amongst vendors, we are now seeing a slow, but increase in cloud uptake. The perceived security risks associated with the cloud remain the biggest barrier to its adoption, but vendors are pushing for software as a service (SaaS) solutions that offer all-inclusive, comprehensive maintenance services.
Even though the healthcare industry is known for its inertia when it comes to IT adoption, integration, and the breaking down of silos that divide each “ology” are expected to fuel coordinated healthcare that holistically encompasses the entire continuum of care. The question now will be whether a solution that has been developed to give high efficacy can prove itself to be efficient and effective in the long run. Answering this question requires exploration into how a product performs in real-world clinical settings where user interactions with technologies are more nuanced, complicated, and unpredictable—unlike the ideal clinical environment in which these systems are often developed. Ultimately, however, providers will evaluate whether or not the price tag of a system justifies the added efficiency it promises to bring.
In summary, integration continues to be the prevailing trend within this industry, as the market continues to demand products that enhance clinical outcomes as well as improve workflow efficiency. The Healthcare Technology team at IHS Markit is currently developing the 2017 Cardiology and Radiology IT World report which provides a global, comprehensive view of the market for software and services for cardiology and radiology IT. It will discuss not only notable trends such as these but also others that will shape the market over the next five years; and provide market projections through 2021.