AI Everywhere: Mobile ecosystems trends at MWC 2017

March 10, 2017  | Subscribers Only

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Highlights:

  • AI everywhere
  • Advertising, video and content trends
  • Payment partnerships and differentiation
  • Mobile location

In this report:

  • Telefonica launches fourth platform
  • Deutsche Telekom chatbot assistant
  • Vendors push telco AI
  • Google expands Assistant
  • Amazon gains Alexa partners
  • Paypal partnerships
  • Visa and MasterCard expansion
  • Carrier billing differentiation
  • Video and content trends
  • Advertising focus on AI and data
  • APAC advertising companies increase the presence
  • Mobile location and network technology

List of tables and charts:

  • World: smart speaker installed base
  • PayPal: active custormers and transactions
  • World: mobile share of display advertising
  • B.A.T. investments
  • Ad agency investments

Number of pages: 23

Number of tables and charts: 5

Jack Kent

Director, Media and Advertising

Jack Kent leads IHS Markit’s Media and Advertising research, heading up a team of analysts covering Games, Cinema, TV Channels & Programming, Home Entertainment and Advertising research.

Ruomeng Wang

Research & Analysis Manager, Security - Fintech & Blockchain

Ms. Ruomeng Wang, senior analyst at IHS Markit, focuses on fintech and blockchain research.

Gerrit Schneemann

Sr Research Analyst, Smartphone

Gerrit Schneemann has been following the location based services and applications market for the last six years. As part of the Portables & LBS service, he has followed the rise and decline of the portable navigation device (PND) market and is now focusing on how location has become an integral part of the mobile value chain.

Geography
World
Research by Market
Mobile & Telecom
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